Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

LOreal, Permanent Color Preference are fade resistant high shine color shampoos are combined with the tube of color maximizer, lock into the hair. This is designed to ensure a long lasting and luminous color. The high shine conditioning shampoo offer you several applications that renew and prolong your colors high shine, keeping your hair feeling soft and silky.

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia Permanent Color P11 Deeply Wicked Black

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Preference is legendary for its lustrous colour results, and fade resistant formula. It now comes with a new precious High Shine Elixir. Simply add it to the mix. Experience the premium performance of Préférence, with color radiance for up to 8 weeks. Improved fragrance for a better color experience.

Preference, an expert in fade-defying hair dye, now includes for the first time an additional Color Extender. It revives the look of day 1 color & shine for show-stopping gorgeous color. The powerful direct dyes in the Color Extender help keep your color look more beautiful, for even longer.

Preference Infinia gives you up to 8 weeks of fade-defiant color. Featuring for the first time a Color Extender, which revives the look of day 1 color with each application for lustrous shine. It also provides up to 100% grey coverage. Give your hair show-stopping, intense color.

Sign your lips with a matte lipstick color! The new Rouge Matte Lipstick Signature liquid lipsticks by L'Oréal Paris are matte lip inks, characterized by their ultra-intense color shades and bare-lip sensation. Packed with vibrant dyes and pigments, this lipstick will provide you with an instantly pure color statement that lasts all day.

• The Rouge Matte Lipstick Signature formula includes mattifying polymers for a beautiful soft matte finish.
• Its lightweight base ensures a comfortable and breathable feel which is imperceptible on your lips.
• With 12 on-trend shades, from dusty greige to deep plum and bold red, every woman can sign her look with her own statement color.